Stored value gift cards are non-branded, pre-paid gift cards. These cards are issued by a store and may only be redeemed at the merchant’s store(s).
The platform provides the ability to activate and reload cards, redeem funds from the card, and provide methods for tip adjustments (if terminal capture), balance inquiries, reversals/voids, transferinng funds from one card to another, and deactivating a card. Merchants may be charged for unused cards. There are no returns processed for non-branded gift cards. Returns must be treated like cash and the policy is up to merchant – exchange or cash refund.
For reference, branded cards, issued by Visa or American Express for example, are simply pre-paid credit cards which go through standard BCP processing.